Meet Viva Magenta.

Viva Magenta is described as a "hybrid" color - "a shade rooted in nature descending from the red family and expressive of a new signal of strength."

New signal of strength.

From this description, I can completely see how this would be apropos going into 2023. It continues...

an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint

When I think about this past year - past couple of years actually - I think we could all use bit more of all of the above. I know I could. Viva Magenta is a visually energetic color. It's bold color from a family of hues to play with, making it an exciting color to experiment with in home decor & fashion.

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