Sherwin Williams 2023 Color of the Year: Redend Point (SW 9081)
“If beige could blush.”
Three years ago (what is time) I did a post on how to decorate with (at that time) Pantone's color of the year, Living Coral.When it comes to color, especially, I don't really get caught up in industry forecasts & trends. Instead, I make personal observations, and come up with my own forecasts and trends. Sometimes what I see aligns with the industry "experts" and other times, we're on completely different wavelengths. No matter to me because I still enjoy the eye candy.
If you've been following the renovations & reveals here at the hygge ranch, then you've probably noticed that my go to paint source in Sherwin Williams - the kitchen, launderette, bonus bedroom, media room, and washroom... all painted with Sherwin Williams. Our daughter's bedroom & our bathroom from our condo apartment... also painted with Sherwin Williams colors.
Having used Sherwin as my primary paint source for the entirety of my design career, over the years I've been low key invested in their COTY announcement, especially since 2020 when I fell in love with Naval (SW 6244). In 2021, they gave is Urbane Bronze (SW 7048) and in 2022, Evergreen Fog (SW 9130). We actually almost used the latter in our washroom, but you'll just have to wait for the reveal to see what we did instead. All that to say, I was extremely curious to see what direction they'd take this year, with the past three years all being hues that are innately rich & moody. Would they go lighter, darker, warmer, cooler... because, as I said, I don't make predictions... just observations.
Having been a Sherwin Williams partner, most recently with them being a gift sponsor for The Meridian Experience 2022 Weekend, I am fortunate to receive an "pr package" if you will for COTY. I opened the box and I gotta say, even with no expectations, this is not what I was expecting lol.
Described as a “nostalgic mid-tone,” Redend Point definitely gives me hygge vibes. When I think of a hygge inspired color palette, it's a balance of warm & cool, subdued & bright, and encourages us to rethink neutrals beyond the typical black, white, beige, and grey. This is exactly what came to mind when I saw the Redend Point sample - a new neutral.
“Redend Point was inspired by the idea of finding beauty beyond ourselves. It is a heartening hue that invites compassion and connection into any space.”
"...finding beauty beyond ourselves... invites compassion and connection."
Sounds very hygge to me!
How do you actually introduce Redend Point into your spaces?
The use of the term neutral may make it seem like a simple task to incorporate Redend Point into your designs, however, it's still important to understand the subtle composition of a color to make sure it plays well with others. Redend Point is a lighter, warm neutral, with pink undertones. Depending on the item material, lighting, and other details in the space, this is a color that could read more beige than pink, or more pink than beige, with so many variations in between; however, you'll be happy to know that paint isn't the only way to introduce Redend Point into your space. You may not want to commit to painting, however, the Sherwin Williams color can be a wonderful starting point for a complete redesign or a quick seasonal refresh.
While this is the Sherwin Williams COTY for 2023, the timing is also perfect inspiration for the upcoming Autumn season. With it's subtle warm undertone, in addition to toe hygge inspired, Redend Point very on brand for Autumn while still being a color that's an unexpected neutral.
Is this a color you could see yourself using your space? Or is it already part of your design repertoire?
